Based on a highly successful program in Los Angeles, Teens Run Salt Lake City is a startup charity program aimed at helping at risk youth gain access to an otherwise too costly event: marathons. Culminating in access to the Salt Lake City Half Marathon, the program provides equipment, training, and access at no cost to teens. Building from the ground up, the organization needed a brand and look and feel to help it gain its footing and first step recruiting both coaches and interested students. Centered around fun illustrations and a lively color palette the identity took shape in a website and other collateral materials.
PLAN // Brand Strategy + Positioning / Brand Voice + Messaging / Go-to-Market Strategy / Stakeholder Management / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Copywriting / Creative Direction / Illustration / Motion + Animation / Photography / UI Design / User Experience (UX) Design / Video + Film DEPLOY // Social / Website Development
