City Creek

How do you brand Salt Lake City’s newest tower while building a brand for a downtown micro-district?

The Solution

Being developed under the title Tower 8, City Creek’s newest addition to the Salt Lake City skyline is a 24 story office tower that opened in the Spring of 2022. We worked with City Creek to name the building (ultimately after the building’s address), develop a brand that would be fitting of this forward-thinking monolith of architectural beauty, and help the leasing team market the new building.

The eighth office tower to be built within the City Creek footprint, the identity hides a tilted number 8 created by the 9 and 5.

While working to build the brand story for 95 State at City Creek, it became abundantly clear that the entire four block section of Downtown Salt Lake City, and most importantly the office buildings within it that needed leasing, could all benefit from a brand story that expounded on all the benefits the micro district could provide. In parallel with new architectural and development work on the lobbies and amenities of the four largest office buildings in the district, we built a City Creek brand for the district.

Because, when leasing space in one building is really about leasing space in the heart of the city and all the amenities that provides, the sell becomes easier.