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Spike 150 Logo

What We Did

  • Branding
  • Content Creation
  • Digital Advertising
  • Event
  • Interactive Development
  • Traditional Advertising

Location

State of Utah

Years

2018 – 2021

Spike 150

How do you spike community interest and build an event worthy of one of America’s most important accomplishments?

The Solution

On May 10, 1869 in Promontory, Utah one of the most monumental and historically relevant events in American history occurred; the joining of the Transcontinental Railroad. 150 years later the State of Utah and other key partners we prepared to throw the biggest party since 1869 to celebrate this momentous day and pay tribute to the workers and people who were responsible for connecting America.

Spike 150 Logo
Spike 150 Poster

The beauty of the Transcontinental Railroad was the totality of the American landscapes and cities that the completed rail connected.

To pay homage to these landscapes and other important pieces of the railroad’s, known and never before really told story we created a visual language we called the Quilt of America that allowed for variance and connection. These pieces could be connected together in any order, alternate color, and turned to create a visual centerpiece that spoke to the State of Utah’s connection and benefits to the completion of the project.

Spike 150 Quilt of America
Spike 150 Website
Spike 150 Tote
Spike 150 Newspaper

/ Visit spike150.org /

Starting with the 149th anniversary celebration, we used the new brand to engage the state community with an eye toward the 150th anniversary celebration. Through a series of save the dates, toolkits, invitations, and more (including most of the actual event planning) we were able engage the community, counties, and cities all around Utah from business to school children as we created a once-in-a-lifetime celebration for our community.

Spike 150 Clock
Spike 150 Magazine
Spike 150 Save the Date
Spike 150 Street Banners
Spike 150 Pins
Spike 150 on KSL
The Stats

One of the major components of the state’s Spike 150 initiative was an education and learning segment designed to get school aged kids involved with the story of the Transcontinental Railroad and those who built it. We helped develop an augmented reality program that allowed kids, with their phones, to place themselves in scenes and objects from the past including in the famous “driving the final spike” photo.

Spike 150 Poster

From May 10-12, visitors were encouraged to reflect on the impact of the Transcontinental Railroad and be inspired to become innovators of the next big unifying discovery by participating in a variety of activities.

Spike 150 Credentials
Spike 150 Governor Herbert
Spike 150 Entryway
Spike 150 Driving Spike
Spike 150 Scene
Spike 150 Done