RLL

vs. preconceived insurance notions
  • RLL's Brief

    As an insurance company who helps multi-family property owners avoid risk through a liability waiver ( it sits in front of traditional renters insurance policies ) they looked and sounded like an insurance company; confusing acronyms, messy product offerings, and an unfriendly and corporate brand feel. After research told us that their small team atmosphere and human forward customer service was the organization’s greatest asset we simplified their product offering and rebranded the company with a friendly and personality forward face (and a literal face in the logo) that puts their people front and center.

  • Credits
    Creative Direction
    Stuart Laybourne
    Art Direction
    Nick Ketterer
    Account Management
    Emily Young
    Account Management
    James Roberts
    Web Development
    Sean Ward
    Client
    Renter's Legal Liability
    Location
    Salt Lake City, Utah
  • Services

    PLAN // Brand Audit + Research / Brand Strategy + Positioning / Brand Voice + Messaging / Campaign Concept / Campaign Strategy / Go-to-Market Strategy / Lead Generation Strategy / Stakeholder Management / UI Design / User Experience (UX) Design CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Creative Direction / Motion + Animation / Photography / Video DEPLOY // Advertising / Brand Guidelines / Digital Advertising / Direct Mail / Email / Paid Media / Social / Website Development

RLL Hand Icon
RLL Concept
RLL Website
RLL Mobile
RLL Waiver Content
RLL Business Cards
RLL Poster
RLL One Sheet