Simash Business Solutions is an organization that helps law firms solve delicate accounting issues that they usually aren’t equipped to handle like bookkeeping, billing, fractional CFO services, and software selection and implementation. Looking to grow their client base they first needed an updated brand and website that elevated their presence.
First we recommended shortening the organization name to just Simash and then we developed an updated typographical identity and illustration style to pair both personality and whimsy with professional accounting. We followed by designing and developing a simple website to serve as a place to drive future digital campaigns.
PLAN // Brand Audit + Research / Brand Strategy + Positioning / Brand Voice + Messaging / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Creative Direction / Illustration / Motion + Animation / UI Design / User Experience (UX) Design DEPLOY // Website Development
