Regional law firm Parsons Behle & Latimer has always challenged the status quo in the legal vertical throughout their nearly 150 year history. Backed with a spirit of innovative thought and forward-thinking perspectives they needed the branding to fit and the marketing strategy to help continue to grow their business. Armed with customer and internal research that informed us to focus on two specific points of differentiation: the firm’s history of forward-thinking innovation and its place as a regional law firm rooted in the Intermountain West, we helped Parsons undertake a brand refresh and website update to modernize and reposition their brand for now and the future by centering the visual story on western landscapes in non-typical views.
PLAN // Brand Voice + Messaging / Campaign Concept / Campaign Strategy / Go-to-Market Strategy / Lead Generation Strategy / Stakeholder Management / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Copywriting / Creative Direction / UI Design / User Experience (UX) Design / Video DEPLOY // Advertising / Brand Guidelines / Digital Advertising / Email / Print / Website Development
