TRACY
AVIARY

vs. the zoo & aquarium

PLAN // Brand Strategy + Positioning / Brand Voice + Messaging / Campaign Concept / Campaign Strategy / Go-to-Market Strategy / Lead Generation Strategy / Stakeholder Management / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Creative Direction / Motion + Animation / UI Design / User Experience (UX) Design DEPLOY // Advertising / Brand Guidelines / Digital Advertising / Paid Media / Print / Public Engagement / Social / Website Development

Tracy Aviary’s Challenge

The Tracy Aviary is the largest and one of only two accredited (AZA) stand-alone aviaries in the world. Its location in Liberty Park has been a family-favorite for generations but with expansion plans to a second location on the Jordan River and an increased emphasis on conservation, we helped take the opportunity to reorient their brand and refresh their creative.

Our Solution

The new brand story was centered on the two most important elements of the Aviary; the birds and the nature (their Liberty Park location is a botanical garden in addition to an aviary). Utilizing new dynamic visual elements and branding architecture we helped turn every brand touchpoint into a story about what the Aviary offers and everything it is.

Tracy Aviary Street Banners
Tracy Aviary Site Architecture
Tracy Aviary Social
Tracy Aviary Digital Advertising
Tracy Aviary Liberty Park Signage
Tracy Aviary's Birds Eye View
Tracy Aviary Newspaper Ad
Tracy Aviary On Site Signage
Tracy Aviary Brand Guide
Tracy Aviary Walking Guide