TRACY
AVIARY

vs. anonymity in nature
  • Tracy Aviary's Challenge

    The Tracy Aviary is the oldest, largest, and one of only two free standing aviaries in the United States (and the largest AZA accredited in the World). The Liberty Park location has been a family-favorite since 1938 but despite its stature and history the aviary doesn’t have the regional cache and top of mind awareness that the zoo or aquarium does. With expansion plans for a second location nature center on the Jordan River and an increased emphasis on conservation, we helped take the opportunity to reorient their brand, refresh their creative, and undertake new marketing initiatives.

  • Our Solution

    The new brand story was centered on the two most important elements of the Aviary; the birds and the nature they live within (the Liberty Park location is a botanical garden). Utilizing a visual language that pairs our story’s hero, birds, with an immersive nature pattern and slanted typography that gives the creative a dynamic motion, we are helping the Tracy Aviary grow attendance and membership while creating a modern brand experience.

  • Services

    PLAN // Brand Strategy + Positioning / Brand Voice + Messaging / Campaign Concept / Campaign Strategy / Go-to-Market Strategy / Lead Generation Strategy / Stakeholder Management / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Creative Direction / Motion + Animation / Photography / UI Design / User Experience (UX) Design / Video + Film DEPLOY // Advertising / Brand Guidelines / Digital Advertising / Paid Media / Print / Public Engagement / Social / Website Development

Tracy Aviary Proof of Concept
Tracy Aviary 2024 Branding
Tracy Aviary 700E Banner
The Results

INCREASED GENERAL ADMISSION 15% IN THE FIRST YEAR

Tracy Aviary Birds Eye View Covers

TRACYAVIARY.ORG

The new tracyaviary.org is more than just a traditional zoo or aviary website. While it, of course, has information about hours and tickets and their conservation efforts, it also has a detailed listing database of every bird in Tracy Aviary Liberty Park and information about it; an educational resource for all wanting to learn about the world of birds.

Tracy Aviary Website
Tracy Aviary Mobile
Tracy Aviary Digital Advertising
Tracy Aviary Brand Guide
Tracy Aviary Shirt
Tracy Aviary Liberty Park Signage
Tracy Aviary Bird
Tracy Aviary Informational Signage
Tracy Aviary On Site Signage
Tracy Aviary Enrichment Workshop
Tracy Aviary Program Guide