vs.antiquated perceptions

PLAN // Brand Voice + Messaging / Campaign Strategy / Lead Generation Strategy / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Copywriting / Creative Direction / UI Design / User Experience (UX) Design / Video  DEPLOY // Advertising / Brand Guidelines / Digital Advertising / Email / Print / Website Development

  • Back of Beyond Books's Challenge

    Under new ownership, Back of Beyond Books, a staple of the Moab, Utah community wanted to revisit their website, how they were marketing themselves to grow their reach, and give their well-known local brand a refresh that honored their past while looking towards a new future.

  • Our Solution

    We utilized the storefront’s sign, a slot canyon in the shape of a book, as the basis for the updated brand. We brought new brand typography, a color palette inspired by the desert southwest, and centered the design on kinetic typography to bring the updated brand to life.

Back of Beyond Stamp
Back of Beyond Proof of Concept
Back of Beyond
Back of Beyond Business Cards