vs.antiquated perceptions
  • Back of Beyond Books's Challenge

    Under new ownership, Back of Beyond Books, a staple of the Moab, Utah community wanted to revisit their website, how they were marketing themselves to grow their reach, and give their well-known local brand a refresh that honored their past while looking towards a new future.

  • Our Solution

    We utilized the storefront’s sign, a slot canyon in the shape of a book, as the basis for the updated brand. We brought new brand typography, a color palette inspired by the desert southwest, and centered the design on kinetic typography to bring the updated brand to life.

  • Services

    PLAN // Brand Voice + Messaging / Campaign Strategy / Lead Generation Strategy / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Copywriting / Creative Direction / UI Design / User Experience (UX) Design / Video  DEPLOY // Advertising / Brand Guidelines / Digital Advertising / Email / Print / Website Development

Back of Beyond Stamp
Back of Beyond Proof of Concept
Back of Beyond
Back of Beyond Business Cards