Under new ownership, Back of Beyond Books, a staple of the Moab, Utah community wanted to revisit their website, how they were marketing themselves to grow their reach, and give their well-known local brand a refresh that honored their past while looking towards a new future. We utilized the storefront’s sign, a slot canyon in the shape of a book, as the basis for the updated brand. We brought new brand typography, a color palette inspired by the desert southwest, and centered the design on kinetic typography to bring the updated brand to life.
PLAN // Brand Voice + Messaging / Campaign Strategy / Lead Generation Strategy / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Copywriting / Creative Direction / UI Design / User Experience (UX) Design / Video DEPLOY // Advertising / Brand Guidelines / Digital Advertising / Email / Print / Website Development
