PLAN // Brand Strategy + Positioning / Brand Voice + Messaging / Campaign Concept / Go-to-Market Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Creative Direction / UI Design / User Experience (UX) Design DEPLOY // Email / Social / Website Development
Living with an outdated and disparate brand that included multiple names and disconnected websites; the AdventureMed organization needed a brand and website strategy that more accurately reflected their growth and showcased themselves as what they are: the premiere outdoor medicine education organization in the country.
Backed with a new brand strategy that centered on the confidence you get with wilderness medical education and an execution that paired rustic wilderness badging, outdoors photography, and retro college mascot homages we redesigned and rebuilt the organization’s most valuable marketing assets, their four different websites, into one new web home.
When we started the project the brands and websites we’re spread in three different places: AdventureMed, Wilderness Life Support, and Advanced Wilderness Life Support. Each of these sites used different services and modules as a remnant of organizational growth. We used the brand process to bring it all together and then built a new website, integrated with ecommerce, to create the new brand and online experience for the organization.