A favorite in the Salt Lake City valley for over 50 years, the time had come for the Clark Planetarium to refresh their exhibits and brand. In tandem with the creation and build of three entirely new levels of educational attractions they need new branding, messaging, marketing, and more. Beginning with internal and external stakeholder research, we updated their brand and messaging to help launch the organization forward and to welcome the community to their new planetarium with a core based around one important idea: igniting cosmic discovery.
PLAN // Brand Audit + Research / Brand Strategy + Positioning / Brand Voice + Messaging / Campaign Concept / Campaign Strategy / Go-to-Market Strategy / Market Analysis + Research / Stakeholder Management / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Creative Direction / Motion + Animation / UI Design / User Experience (UX) Design / Video DEPLOY // Advertising / Brand Guidelines / Broadcast / Digital Advertising / Email / Out of Home / Print / Public Engagement / Social
We wanted to ensure that the Planetarium’s internal team had both a flexible and fun design system to work with so they had room for experimentation and differentiation while still maintaining consistency. We designed and built a design system that used fun illustrations paired with the beauty of space photography to create a basis that was both fun and visually rich.
