Clark Planetarium

When Salt Lake County’s home for space updates its space, how do you update the brand to ignite cosmic discovery?

The Solution

A favorite in the Salt Lake City area for over 50 years, in 2017 the Clark Planetarium undertook a project to completely rebuild itself and the exhibits it housed. In parallel with that they took the opportunity to rebrand and advertise to capture audiences during the exciting time. Utilizing the existing identity, and pairing the graphic design with the interior design, we helped them reimagine what the Clark Planetarium is.

In order to give the Clark Planetarium’s internal team a flexible and fun brand system to work with that would both create a consistent variance and exude a youthful energy that is needed, we created a visual brand system called The Rhythm of Space. Built along an angled grid it allowed for flexible placement of a variant system of lines, stars, and space objects that built an illustrated style that was paired with beautiful images of space.

Departing from people focused graphics, we believed that the awe of space could be conveyed through the inspiring beauty of cosmic photography.

/ Visit slco.org/clark-planetarium /