Salt Lake City lacked a major performing arts center capable of handling large touring theater productions. The city and county needed to build a theater and brand from the ground up that included public engagement to ensure what they built would stand the test of time for the community.With a brand built around three extraordinary elements; extraordinary arts and entertainment, extraordinary community connections, and extraordinary architecture, we helped the various involved organizations engage the community and build a lasting brand for Salt Lake City’s home for the arts.
PLAN // Brand Audit + Research / Brand Strategy + Positioning / Brand Voice + Messaging / Campaign Concept / Campaign Strategy / Go-to-Market Strategy / Lead Generation Strategy / Stakeholder Management CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Creative Direction / Motion + Animation / Naming / Photography / Video DEPLOY // Advertising / Brand Guidelines / Broadcast / Digital Advertising / Direct Mail / Email / Event / Out of Home / Paid Media / Print / Public Engagement / Social
Our first step in the process was to work with partners to understand what could benefit the community most. We created interactive displays and on site signage as part of the community engagement that ultimately lead to direction for brand, naming, and architecture.
