‘Noon Tea

vs. a missing alcohol market sweet spot
  • ‘Noon Tea's Challenge

    Facing a national trend of slowing beer sales, Proper Brewing, along with their regional distributor, saw an opportunity in the market to compete in the underserved hard tea market. Developing the product from scratch, it needed a name, branding, marketing, and more to get it off the ground and on the way to reaching its goal of a national brand.

  • Our Solution

    Playing off the brewery’s name Proper, we built the brand around the idea of the English tradition of afternoon tea. But this isn’t a proper tea time, this is a very not proper tea time. Named ‘Noon Tea we designed the product around the infamous King Henry VII and created a whimsical and fun brand centered on the anthesis of refined English high society. The cans even come with their own drunk history retelling of famous British tea stories.

  • Services

    PLAN // Brand Audit + Research / Brand Strategy + Positioning / Brand Voice + Messaging / Campaign Concept / Campaign Strategy / Content Strategy / Go-to-Market Strategy / Lead Generation Strategy / Market Analysis + Research / Stakeholder Management / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Copywriting / Creative Direction / Environmental Design / Motion + Animation / Naming / Packaging Design / Photography / UI Design / User Experience (UX) Design / Video + Film DEPLOY // Advertising / Digital Advertising / Email / Paid Media / Print / Social / Website Development

'Noon Tea
'Noon Tea Advertising
Noon Tea Summer Patio
Noon Tea Cans
Noon Tea in Stores
'Noon Tea all cans
'Noon Tea Website