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Proper Brewing

The Proper Way to Increase Sales

Proper Brewing
Proper Brewing Pattern
Proper Brewing

What We Did

  • Branding
  • Creative
  • Email
  • Interactive
  • Social


Salt Lake City, Utah


2020 – Present

The Challenge

How do you create a brand and marketing plan to increase brewery and restaurant sales?

The Solution
New Can Branding

When we began working with Proper Brewing their product line contained a large number of canned beers with a disparate set of art direction. We made it an initiative, right as they were beginning to gain shelf space in grocery stores, to help them streamline and create a consistency among their cans so potential customers could immediately recognize Proper Beers on the shelves.

Sometimes containing pop culture references or movie homages; the new can art work lives inside a set of rules to create a consistency while allowing for a looseness that creates an energetic variance.

Proper City of Gold
Proper Oat Face Killah
Proper Well Rested
Proper Coward's Fist
Proper Salted Caramel
Proper Revenge
Proper La Belle Peche
Proper Cans
Proper Brewing 8 Pack
Content & Advertising

The brewery is Proper’s most forward facing brand, but it is more than just a brewery. The Proper group has two fine dining restaurants: Stratford Proper and Avenues Proper, and their downtown burger restaurant: Proper Burger in addition to a Sugarhouse bar: Craft by Proper. To help increase sales, drive new traffic, announce events and promos, and generally use the strength of each restaurant and the brewery to help one another; we created email & social media campaigns to drive traffic and increase frequency.

Proper Emails
The Stats
Proper Food Photos

Through social media programs and advertising programs, we’ve helped push new sales growth and avenues of the brand for not only the brewery but also for the multiple restaurants (and growing) under the Proper brand umbrella.

Proper Social
Proper Advertising