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What We Did
Location
Salt Lake City, Utah
Years
2020 – Present
When we began working with Proper Brewing their product line contained a large number of canned beers with a disparate set of art direction. We made it an initiative, right as they were beginning to gain shelf space in grocery stores, to help them streamline and create a consistency among their cans so potential customers could immediately recognize Proper Beers on the shelves.
The brewery is Proper’s most forward facing brand, but it is more than just a brewery. The Proper group has two fine dining restaurants: Stratford Proper and Avenues Proper, and their downtown burger restaurant: Proper Burger in addition to a Sugarhouse bar: Craft by Proper. To help increase sales, drive new traffic, announce events and promos, and generally use the strength of each restaurant and the brewery to help one another; we created email & social media campaigns to drive traffic and increase frequency.
Through social media programs and advertising programs, we’ve helped push new sales growth and avenues of the brand for not only the brewery but also for the multiple restaurants (and growing) under the Proper brand umbrella.
