Proper Brewing

How do you create a marketing, brand, and creative strategy plan to properly increase sales for a brewery and four restaurants?

The Solution

When we began working with Proper Brewing their product line contained a large number of canned beers with a disparate set of art direction. We made it an initiative, right as they were beginning to gain shelf space in grocery stores, to help them streamline and create a consistency among their cans so potential customers could immediately recognize Proper Beers on the shelves.

Sometimes containing pop culture references or movie homages; the new can art work lives inside a set of rules to create a consistency while allowing for a looseness that creates an energetic variance.

The Stats

88.7%

Increase in distributed can sales from January to December 2021
126.4%

Increase in distributed keg sales from January to December 2021

The brewery is Proper’s most forward facing brand, but it is more than just a brewery. The Proper group has two fine dining restaurants: Stratford Proper and Avenues Proper, and their downtown burger restaurant: Proper Burger in addition to a Sugarhouse bar: Craft by Proper. To help increase sales, drive new traffic, announce events and promos, and generally use the strength of each restaurant and the brewery to help one another; we created email & social media campaigns to drive traffic and increase frequency.

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Proper Brewing

How do you create a marketing, brand, and creative strategy plan to properly increase sales for a brewery and four restaurants?

The Solution

Sometimes containing pop culture references or movie homages; the new can art work lives inside a set of rules to create a consistency while allowing for a looseness that creates an energetic variance.

The Stats

88.7%

126.4%