Parsons Behle & Latimer

vs. the typical law firm experience
  • Parsons Behle & Latimer's Challenge

    Regional law firm Parsons Behle & Latimer has always challenged the status quo in the legal vertical throughout their nearly 150 year history. Backed with a spirit of innovative thought and forward-thinking perspectives they needed the branding to fit and the marketing strategy to help continue to grow their business.

  • Our Solution

    Armed with customer and internal research that informed us to focus on two specific points of differentiation: the firm’s history of forward-thinking innovation and its place as a regional law firm rooted in the Intermountain West, we helped Parsons undertake a brand refresh and website update to modernize and reposition their brand for now and the future by centering the visual story on western landscapes in non-typical views.

  • Services

    PLAN // Brand Voice + Messaging / Campaign Concept / Campaign Strategy / Go-to-Market Strategy / Lead Generation Strategy / Stakeholder Management / Website Strategy CREATE // Art Direction + Graphic Design / Brand Identity / Content Creation / Copywriting / Creative Direction / UI Design / User Experience (UX) Design / Video DEPLOY // Advertising / Brand Guidelines / Digital Advertising / Email / Print / Website Development

Parsons Behle & Latimer
Parsons Magazine
Parsons Positioning
Parsons Colors
Parsons Typography
Parsons Website Mobile
Parsons Conceptual
The Results

DIGITAL CAMPAIGNS FOR THE BIRTH INJURY TEAM LED TO APPROXIMATELY $68 MILLION IN NEW REVENUE OVER FOUR YEARS.

Parsons Lift