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Parsons Behle Logo

What We Did

  • Branding & Brand Strategy
  • Graphic Design
  • Digital Advertising
  • Interactive
  • Print
  • Video


Salt Lake City, Utah


2013 – Present

Parsons Behle & Latimer

What does a leading law firm with a unique history and perspective on the law, and a fierce loyalty to its geographic region, look like?

The Solution

Armed with customer and internal research that informed us to focus on two specific points of differentiation: the firm’s history of forward-thinking innovation and its place as a regional law firm rooted in the Intermountain West, we helped Parsons undertake a brand refresh and website update to modernize and reposition their brand for now and the future.

To tell Parsons’ brand story about the juxtaposition of forward-thinking innovative thought, and their connection to the Intermountain West, the creative is centered along western landscapes viewed from different or unique perspectives.

Parsons Logo
Parsons Advertising
A Different Legal Perspective
Parsons Colors
Parsons Typography
Parsons Mobile

/ Visit parsonsbehle.com /

We have also helped Parsons with a variety of marketing projects prior to the rebranding including various lead generation and development digital marketing projects for specific sectors of the firm. These targeted areas include birth injury, sexual assault, and medical malpractice cases that were augmented by digital advertising designed to capture the attention of those looking.

The Stats