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Housing Connect

Elevating Housing in Salt Lake County

What We Did

  • Branding
  • Content Creation
  • Direct Mail
  • Email Marketing
  • Interactive Development
  • UI/UX Design


Salt Lake City, Utah


2018 – Present

The Challenge

How do you de-government a housing authority brand?

The Solution
Branding & Creative Direction

When we began working with Housing Connect, they were known as the Housing Authority of the County of Salt Lake. Their old name certainly implied that they were a governmental agency, when in fact, they are actually a private organization dedicated to helping tackle the low-income housing crisis in Salt Lake County. We worked with them to rebrand and rename themselves to better align with their culture and organizational goals.

Why Housing Connect? Because ultimately, what they do is connect families and individuals to the quality affordable housing opportunities they deserve.

To help give them a more personal, approachable feel, we created a library of housing and transit-related illustrations that connect together throughout the website to depict a vibrant cityscape of housing, transportation, and people.

Brand Launch

To help announce the new brand to “the world” and establish what Housing Connect has done and will continue to do in the future, we wrote and directed this minute-long brand video. Featuring real clientele and shot at real locations, this video captures the emotional and personal feel of the Housing Connect brand.

The new Housing Connect brand wasn’t just launched externally — we also wanted to get company employees involved and excited about the change. To help them feel connected to the new brand, we produced various in-office materials including a 20’ by 8’ wall decoration for their office.


Every new brand needs a new web presence to match. We redesigned, rebuilt, and re-thought how housingconnect.org could not only tell their brand story more effectively but, more importantly, better help their clientele. With advanced search capabilities and easily accessible forms, resources, and community listings, the new web home connects Salt Lake residents with affordable housing better than ever.

/ Visit housingconnect.org /

We continued the personable brand voice to the website, showcasing the illustration style to create digestible and fun content that told the Housing Connect story.