What We Did
Location
Irvine, California
Years
2010 – 2014
As part of the process of visually redefining The Habit Burger Grill, we created a new fresh color palette, utilized new typography, graphic style, and visual hierarchy to define how the brand should look and feel to portray the core of their brand: “California Cool”.
We worked with the Habit marketing team to create playful headlines and used mouthwatering photography on their in-store stanchion signs help to showcase the monthly specials for the restaurant and help capture customer attention.
After evaluating and researching competing brands within both the burger joint and fast casual space, we created a new and energized look for The Habit Burger Grill website that helped set it apart from the rest of the industry and allowed for an increased connectivity with their customer base.
Prior to updating The Habit Burger’s brand, we designed and developed the Charburger Challenge, which was an interactive memorization game. Aimed at promoting the quality and speed of the restaurant while also engaging its customers in a fun and unique way, the game was built on multiple platforms including a web version and a Facebook, iPhone, and Android application.