To increase web traffic to the Accent Design site, we knew we had to start with a facelift. We gave the website a whole new look, using bold color, custom iconography, and subtle Hawaiian elements to appeal to local clientele. Our team also tuned up the back-end of the site to improve functionality and overall user experience. Why is this so important? Because, by improving the look and feel of the site, users are likely to spend more time engaging with the Accent Design brand online.
In coordination with the website redesign we also rewrote content throughout the site, using SEO best practices to optimize Accent Design’s search rankings. In addition to rewriting existing content, we also added plenty of new content to the site — including adding new home remodel projects to the gallery and implementing a brand new blog.