January 9, 2017 by Stuart Laybourne

Video: Content Development for the Fish Bowl

If a picture is worth 1000 words, then what’s a video worth?

The answer is a whole lot more.

At Redirect, we are big believers in the power of video. We recommend it as a centerpiece in your marketing strategy. This isn’t only because we have an office-wide affinity for adorable cat videos. It’s because the stats back us up.

It is the Internet
A 2014 study estimated by 2017 (which is like, really soon) over 71% of the internet will be video content. By 2019 it’s estimated to rise to 80% of the internet’s traffic. This means that by 2019 blogs posts, written articles, buzzfeed surveys, photos, even fake news will only make up 20% of what’s on the internet.

Better Email Click-throughs
According to Ibid, adding a video link to email increases click-through rates 65%. But, it gets even better, video content elicits action and retention. Brainshark reports that studies have shown 65% of people watch at least 75% of any video shown, which means your marketing message is more likely to be remembered.

Improved Website Conversions
A Cisco report shows that website conversions (filling out a form or taking other actions) nearly double with the addition of video. Why? Because people prefer watching video. Are you sensing a theme?

In case mere words haven’t made the case yet, watch our quick video:

Why do people favor video over written content?

Because the average attention span of American adults has shrunk to less than that of a goldfish.

Oooooh shiny object.


We’re curious about your answer to this question: did you read our words first? Or did you, like the rest of internet users– skim the opening–watch our video, and read this closing paragraph? Shoot us a message and let us know!

At Redirect, we help clients boost brand awareness, generate leads, and engage their audiences through the power of video everyday.

Want to find out more? Download our handy one sheet about why you should pay attention to video.

Download the One Sheet