April 24, 2017 by Lisa Groen
Simplify Your Landing Pages
Imagine you’re at a bar, hoping to meet that perfect someone. Scanning the room, a stranger comes into view and he or she is just your type. You get the nerve to start a conversation to learn more, to see if you’re a good match. You totally are.
Suddenly, your special someone gets distracted by a waiter serving a refreshing margarita and bowl of chips. Then, a phone call. Before you know it, you’re shoved out of the way by a large football fan ordering a beer. Like that, your perfect match is gone.
Your perfect customers can get distracted on your website in just the same way. A crowded landing page or homepage ruins the potential for turning a prospect into a lead.
What is a landing page?
A landing page is the content-focused destination your website visitors “land” to learn more about a specific offering. Visitors can come by way of search, email, blog post, or advertisement. A landing page contains one compelling and specific offer—usually helpful, free content in exchange for a name and email address.
What? No phone number and mailing address?
No. Just like you wouldn’t ask a stranger within 20 seconds of meeting for his or her phone number and street address, don’t ask prospective customers for too much information on your landing pages. If you do, you risk overwhelming them or worse—scaring them away. According to research by Formstack:
51% of visitors will click away from a landing page when asked for a phone number.
A “lead-capture form” should ideally contain two fields—name and email address.
Keep it simple for success.
The best landing pages zero in on your offer—not your company. A good, distraction-free landing page also has no navigation bar or links that lead to other parts of your site (that should be saved for the “thank you” page that comes later).
At Redirect, we know how to create simple, magnetic landing pages to attract perfect customers. Contact us today to learn more.