Sarah Lyman joins Redirect as an account supervisor bringing with her nearly a decade of digital communications and public relations experience. Sarah graduated from Westminster College with a Bachelor of Arts in Communications and a minor in Studio Art. Most recently, she worked as a campaign manager for a Salt Lake County Council race and prior to that was the Digital Manager for the Salt Lake City Mayor’s Office. Prior to politics, Sarah worked at a boutique agency in New York City, where she honed her public relations skills and worked with several clients including Planned Parenthood, Volkswagen and P. Diddy. Sarah started her career with Mountain Sports International (MSI) touring North and South America managing content for three different ski and snowboard tours. She often finds herself being the backup photographer in nearly all of her jobs.
Sarah’s background in the private and public sectors has given her a unique appreciation for the complexity of operating within complicated, bureaucratic systems. She thrives on creating more efficient ways to communicate and engage across organizations and with stakeholders and is constantly looking for new ways to promote ideas and brands using a variety of digital tools and through creative content creation. When not staring at a computer screen, Sarah can be found making downtown Salt Lake City her own urban adventure with her chihuahua, Chato, in tow. During the winter, if Sarah is not working, she is most likely skiing.