Westminster is a private, liberal arts college located in Salt Lake City, Utah designed to educate students who have a desire to live a life of consequence. Since 1875, Westminster College has provided a small, close-knit community and meaningful learning experiences for both undergraduate and graduate students.
What We Did
- Lead Generation
Coinciding with a rebrand of the college, Westminster was looking to increase enrollment for both their traditional and online programs across all disciplines. Their goals of enrollment expansion included both undergraduate and graduate students.
Digital Marketing Enrollment Campaigns
We worked with Westminster to create a comprehensive digital marketing strategy, using a variety of platforms and tactics to align with Westminster’s targeting goals. Utilizing Facebook, Instagram, Google AdWords, programmatic, and Snapchat; we employed retargeting and advanced geo-targeting tactics to reach prospective undergrad and graduate students. We publicized a variety of informational events, scholarships, and value-add content to current and prospective students to drive engagement.
Student Stories Campaign
Following the success of the previous digital campaigns, we worked with Westminster to build a fall enrollment campaign focused around short web videos. These videos, shot on phones to minimize production costs, featured current students telling their stories and what makes their Westminster College experience special. The campaign targeted multiple geographic areas and income brackets and was supplemented with digital campaigns. We furthered the campaign by creating animated typographical videos that were specifically targeted to geographic areas including the northeastern United States and European cities with direct flights to Salt Lake City.
Enrollment goals were met or exceeded for each of the graduate and professional programs promoted
Westminster dispersed 100% of transfer scholarships that were advertised
Bachelor of Business Administration program enrollment was tripled