Unishippers helps small and medium-sized businesses across the country save time, trouble, and money on express, ground, international, and heavy freight shipping by creating complete, individualized shipping solutions. We have worked with Unishippers for more than 12 years assisting them with email campaigns, content development, digital marketing, surveys, and video creation.
What We Did
- Content Development
Unishippers wanted to extend their marketing into the digital space to reach beyond their website to build brand awareness, generate leads, and increase online engagement for prospective franchise owners and customers.
We have worked with Unishippers for the last couple years to create multiple content videos that feature benefits of owning a Unishippers franchise through animation, narrative, and testimonials from franchisees. We've also worked to create videos that are informative in their nature to help customers and prospective customers understand intricate issues contained with the shipping process. All of these videos are leveraged by Unishippers for lead nuture campaigns.
We design and create compelling content for promotional and educational emails that Unishippers sends to customers each quarter.
We've helped lead the creative for Unishippers' Lead Generation campaigns on franchise development. These digital advertising assets were used to push potential leads to top of funnel assets.
Intended to help aid in Unishippers' brand appeal, we've helped develop an iconography set used throughout the email program to help readers quickly distinguish and digest information.
Created to entice potential customers and franchisees to learn more about Unishippers' products, services, and overall business, we wrote and designed whitepapers for the company as an additional marketing tool, to be accessed from blog posts, the website, and email.
Another addition to the content marketing plan for Unishippers included the development of various infographics which are used in muliple different locations online.
Winback Emails - 25.6% Average Open Rate
Loyalty Emails - 27.8% Average Open Rate