Utah Advanced Materials & Manufacturing Initiative
The Utah Advanced Materials and Manufacturing Initiative (UAMMI) brings together public, private, community, industry, and education partners to assure growth and sustainability of Utah’s advanced material and manufacturing industry. Their mission is to ensure that Utah is the global leader in value-added advanced materials, manufacturing, technology development, and design by integrating industry, academic and government contributors in ways that enhance collaboration, promote business opportunities, share knowledge resulting from relevant research and engage a skilled and trained workforce.
What We Did
As a completely new initiative, UAMMI was an organization without a brand. We helped them build a brand platform and visual brand that served as their marketing cornerstone by interviewing focus groups of both internal and external stakeholders.
After undertaking both internal and external stakeholder interviews, we positioned UAMMI’s brand as the connector for technology in the State of Utah. Utilizing this idea of connection, we designed their identity to visually tell the idea of connection. To help solidify this positioning we animated the identity to represent their place in the living, breathing ecosystem of technology throughout the state.
As with any organization, UAMMI needed methods to deliver their message to the community during these beginning stages in their company's growth. We helped design a website to amplify their marketing and brand messages that included UAMMI’s brand story, company directories, resources, and more.
We also helped aid UAMMI with various marketing materials including brochures and tradeshow panels to help amplify their new message.
The Utah Advanced Materials and Manufacturing Initiative (UAMMI) is a new state-funded entity to help bring more advanced manufacturing jobs to Utah. In the early phases of the initiative, it was important to us to create a professional brand that would resonate with our audience. We turned to Redirect Digital to create this image that would define who we are. Redirect did a fabulous job creating our logo, color scheme, fonts, website layout, booth backdrop and more. We were very pleased with their creativity and professionalism. They included us in every step of the design and were responsive to our opinions and needs. We enjoyed working with them.Jeff Edwards Executive Director, UAMMI