The Habit Burger Grill
Founded in Santa Barbara, California in 1969, The Habit Burger Grill was named the best fast food restaurant in a Consumer Reports survey. They are dedicated to sourcing the freshest vegetables and meats to create the freshest fast food experience possible. Growing at an aggressive pace, the chain now has 151 locations in nine different states.
What We Did
As one of the fastest growing fast-casual burger chains in America, The Habit Burger Grill was looking to grow its branding and marketing material to meet the pace of its growth. They needed help building a fresh and updated look that paid homage to their laidback Santa Barbara heritage but also allowed customers to feel connected to this long-standing brand as it scaled its franchise footprint larger.
The Habit Visual Language
As part of the process of visually redefining The Habit Burger Grill, we created a new fresh color palette, utilized new typography, and visual hierarchy to define how the brand should look and feel to portray â€œCalifornia Coolâ€.
We helped create playful taglines and used mouthwatering photography on in-store stanchion signs help to showcase the monthly specials for the restaurant and help capture the attention and set the mood for entering customers.
After evaluating many competing brands, we created a new and energized look for The Habit Burger Grill website that helped set it apart from the rest of the industry and allowed for an increased connectivity with their customer base.
Prior to updating The Habit Burger's brand, we designed and developed the Charburger Challenge, which was an interactive memorization game. Aimed at promoting the quality and speed of the chain, while engaging its customers in a fun and unique way, the game was built on multiple platforms including a web version and a Facebook, iPhone, and Droid application.