ABANDON THE GENERIC ON THE WEB
You just heard about a cool new brand. What’s your first move? You go straight to the internet and check out their website.
Your website is often a consumer’s first impression of your brand—and we all know that you don’t get a second chance to make a first “damn this brand is cool.” Your website is like your first day at a new school. Except every day you’re in a new school filled with new, judgmental pre-teens. We hate to say it, but that new back-to-school outfit really does matter.
You have just the blink of an eye to deliver what’s become today’s most important first impression. No matter what device someone is using to find your website, you need to deliver an engaging, consistent message—or risk having to sit at the metaphorical “weird kid” table at lunch.
We would call ourselves a full service advertising agency. Or maybe we’re a digital marketing agency? Perhaps we’re a creative boutique? Here at Redirect, what we’re really all about taking action to help build your business. So we wrote a little book about who we are, what we think, and how we can help your organization move the business needle by standing out in a bland world of sameness.
1 Stanford Web Credibility Research (2002). Stanford Guidelines for Web Credibility. Retrieved from http://credibility.stanford.edu/guidelines/index.html