CREATE CONTENT THAT PEOPLE LOVE
Strategic creative is the workhorse of any successful marketing campaign. It’s that ethereal quality that you can’t quite describe or quantify; you simply feel it. And that’why great creative is so important. Because brand choices aren’t made rationally, they’re made emotionally—often in a matter of seconds. These days, consumers don’t just buy a brand, they join it. Without creating that emotional matronony between your brand and your consumers… proverbial paddle, proverbial creek. Consider:
This Nielson study found that creative is two times as important as the next contributing element, reach. That means that great creative is twice as important as having people actually see your message. We personally think this makes no sense, but hey—that’s math.
Simply put, the best way to achieve an effective marketing campaign is with highly creative work. Storytelling matters.
We would call ourselves a full service advertising agency. Or maybe we’re a digital marketing agency? Perhaps we’re a creative boutique? Here at Redirect, what we’re really all about taking action to help build your business. So we wrote a little book about who we are, what we think, and how we can help your organization move the business needle by standing out in a bland world of sameness.
1 Nielsen (2017). When it comes to advertising effectiveness, what is key? Retrieved from https://www.nielsen.com/us/en/insights/article/2017/when-it-comes-toadvertising-effectiveness-what-is-key/